Hexagon

  • Marketing Automation Specialist

    Job Locations US-GA-Norcross
    Req# ID
    2018-4553
    Division
    Hexagon Geospatial US
    # of Openings
    1
    Category
    Marketing
    Relocation
    No
  • Overview

    Hexagon Geospatial helps you make sense of the dynamically changing world. We enable you to envision, experience and communicate geographic information. Our technology provides you the form to design, develop and deliver solutions that solve complex, real-world challenges. Hexagon Geospatial is part of Hexagon  (Nordic exchange: HEXA B), a leading global provider of design, measurement, and visualization technologies that enable customers to design, measure and position objects, and process and present data.

     

    We offer interesting and challenging work, a comprehensive benefits package, and a commitment to your professional development and personal achievement.

    Responsibilities

    As a Marketing Automation Specialist, you will be an expert in deploying demand generating campaigns in Pardot, our marketing automation system. Acting as a tactical contributor, you will be fully in charge of executing of marketing campaigns as well as constructing of components of larger communication projects. You will build assets including emails, landing pages and forms. You will measure the success of the campaigns and manage the lead flow from lead generation to conversion into customers. Responsibilities include, but are not limited to the following: 

    • Translate project requirements and build campaigns in Pardot, our marketing automation platform to support lead nurturing, lead scoring, event promotion and data management
    • Produce marketing campaign assets including emails, landing pages and forms within a marketing automation editor
    • Perform quality assurance on assets and programs 
    • Report on campaign performance, including results

    Qualifications

    • Bachelor’s Degree 
    • 2+ years of experience in marketing and demand generation 
    • 2+ years of experience in one or more automation platforms (Marketo, Pardot, HubSpot, etc.)
    • Understanding of email marketing techniques, best practices and metrics 
    • Basic understanding of HTML and CSS preferred 
    • Problem-solving attitude , organized and detail-oriented 
    • Familiar with Salesforce and how important it is to provide Sales team with qualified leads
    • Solid communication skills in both spoken and written English
    • You are creative with technical ability

    Work With Us

    • We have a bottom-up approach, so your input and ideas will always play a crucial role on our company’s bottom-line
    • You will quickly see the impact of your work in real life, not just in reports
    • You will enjoy working in a highly entrepreneurial environment, without rigid processes & long approval flows
    • We are a highly talented international team of top-notch experts and learn from each other every day

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